A strongly-differentiated scheduled leisure airline
Monarch is a leading scheduled leisure airline, flying principally to destinations around the Mediterranean, the Canary Islands and winter ski destinations, which provides a clear and real choice to consumers on its network who value superior customer service at a competitive price.
A rapidly-growing network
The airline offers a total capacity of seven million sector seats and operates from five bases – London Gatwick, Manchester, Birmingham, Leeds Bradford and London Luton airports.
Market share strengthened
The Airline maintains strong market positions within its chosen UK bases and on its chosen routes. Its Gatwick and Luton bases provide an important presence in the London area, meanwhile its two newest base at Leeds Bradford has strengthened Monarch’s footprint in the North of the UK.
Improving customer experience
In October 2013, the Group announced the roll-out of the Olympics-inspired ‘WorldHost’ customer service training programme. Monarch is the first European Airline to do this, and its employees were trained in advance of the summer 2014 flying programme. This initiative is part of the Airline’s commitment to deliver superior customer service and value, differentiating it from low-cost carriers.
In 2013, the Airline continued to grow the number of unique visitors to the Monarch.co.uk website during the year, up 14 per cent, while online bookings for scheduled flights also increased. The Airline’s online proposition was enhanced by the launch of an innovative smartphone app in April 2013 which made it one of the UK’s top travel apps with over 80,000 downloads from the iOS and Android APP stores by October 2013.
Re-equipping the fleet
Monarch is progressively rejuvenating its aircraft fleet in order to reduce operating costs and improve both customer experience and on-time performance. In 2014 we announced we will be taking delivery of 30 next-generation Boeing 737 Max 8’s in 2018.
We have placed a firm order for 30 and have 15 options. By 2020 our average fleet age will have fallen from 12 to 2 years, and our fuel efficiency will have improved by 14% whilst delivering a 40% smaller noise footprint.